Shipped Work
Shipped systems, not just ideas.
Apps, dashboards, content tools, lead systems, analytics workflows, and travel platforms built around real business problems.
Travel and hospitality is the flagship vertical. The proof library is broader because the same method applies to many messy workflows: organize the data, build the system, measure what matters, and improve from there.
Travel and hospitality systems
- Experience PhilippinesLive2013 to ongoing
Problem
A 13-year supplier network had no searchable directory, so every rate, contact, and agreement was a manual hunt through chats.
The supplier network where our partner management and outreach tools were built and tested at scale.
- Tara Lets GoLive2024 to ongoing
Problem
Bookings, payments, and customer details were scattered across chats, spreadsheets, and memory.
Our own consumer travel brand. Every system Truelytics sells gets built and stress-tested here before it goes to any client.
- MICE IloiloShipped2026
Problem
Iloilo food experiences had no digital layer, so visitors had no guided way to discover local spots beyond generic listings.
A gamified gastronomy app for Iloilo built around food discovery and local tourism engagement.
Data, analytics, and decision systems
- HoopfolioShipped2026
Problem
NBA research was scattered across box scores, injury reports, and social feeds with no single workspace for tracking signals and decisions.
An NBA research and analytics system for tracking signals, context, and market decisions.
- ResibokoShipped2024
Problem
Receipts lived in folders, screenshots, and memory with no fast way to capture and review spending in one place.
A receipts-first SaaS shipped solo. Proof that the tech arm ships standalone products, not just retainers.
Content and growth tools
- 1MinThumbLive2026
Problem
Creators were spending hours in Canva on thumbnails that needed to be ready in minutes.
A fast thumbnail generator for creators and business owners who need quick visual concepts without starting from scratch.
- CSV-to-DM PipelineShipped2025
Problem
Reaching 3,700 dormant members personally was impossible manually, and bulk tools triggered spam filters.
A Claude-API pipeline that turned a 3,700-row CSV into personalized, conversation-ready DMs without tripping platform spam filters.
- AI For PinoyLive2026
Problem
Filipino business owners had no practical, locally-framed resource for applying AI to real business problems.
A practical AI education and tools portal for Filipino business owners who want to use AI properly for real work.
Client and service business systems
- Nurtured Thoughts MedShipped2026
Problem
An Australian clinic was losing leads because there was no clear path from inquiry to intake.
A lead generation system for Australian clinics designed to capture and organize potential client inquiries.
- Fit CheckShipped2024
Problem
People wanted instant outfit feedback without signing up for a platform or waiting on a stylist.
Another shipped app from the EXPH ecosystem, included to underline a habit, not a one-off.
Side projects and experiments
Business Lead Generator AI
Generates structured business profiles using public search signals, website data, and map-based context to help users identify prospects and prepare more informed outreach.
Competitor Spy: Ad Deconstructor
Upload a competitor's ad and break down the strategy behind it. Identifies the creative angle, persuasion tactics, and actionable ideas a small business can adapt for its own campaigns.
Vibe Check: Gen Z Aesthetic Judge
A playful AI creative director that reviews uploaded photos, scores the visual style, suggests improvements, and generates caption ideas designed for social media.
The Joy Jar
An offline-first reflection app for logging personal wins and tracking small moments of progress. Stores data locally and uses AI to help users notice patterns.
Legacy RTF to HTML Converter
Converts Rich Text or RTF content into simple legacy-compatible HTML for strict environments that only support basic tags like bold, italic, paragraph, and line breaks.
Instant Radio DJ
Turns simple promo details into ready-to-use audio scripts with a high-energy DJ-style voice, built for shops, events, and small business campaigns.
Social Ad Mockup Generator
Combines a product image with ad scenes, style directions, and text overlays so small businesses can visualize polished social media ads without a design team.
Anonymous Event Feedback Hub
Collects attendance data and anonymous participant insights for event organizers, then generates AI-powered post-event analysis reports to surface trends and improvement opportunities.
The Magic Quill
An interactive storytelling app where users build their own adventure one page at a time, turning story creation into a guided, playful experience for branching narratives.
Product B-Roll Studio
Turns a product photo into professional-looking lifestyle b-roll ideas. Users upload an image, choose a visual vibe, and generate short ad-style video scenes for social media.
ListaKo
An AI-powered customer credit tracker for small Filipino businesses managing utang. Helps owners create empathetic payment reminders and suggest loyalty rewards to preserve customer relationships.
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